We are pleased to publish the second edition of Greenbrook’s Private Markets Digital Report – the most comprehensive analysis to date of how leading firms in the private markets industry are navigating the digital landscape. In this second edition, we’ve expanded our dataset from 130 to 300 firms, spanning leading private equity, credit, infrastructure, real estate, and multi-asset alternative investment managers. The report provides deeper insight into how leading private capital managers are accelerating their digital strategies as they seek a competitive edge in an environment defined by tougher fundraising conditions and slower M&A activity.

Using our proprietary Digital Performance Score (DPS), we benchmark each firm’s digital footprint across three core components: the effectiveness of their corporate channels (measured by reach, cadence, engagement, and quality of strategy), the presence and influence of their senior leadership, and use of targeted paid campaigns. Based on analysis of more than 22,000 posts from corporate channels and senior executives, as well as evolving targeted LinkedIn campaigns activity, the report reveals shifting digital strategies and changing audience expectations shaping how private capital managers communicate, engage and lead online.

LinkedIn remains the dominant platform, with firms achieving an average audience growth of 33% and collectively reaching more than 13 million stakeholders – a clear sign that investors, management teams, and talent are increasingly bypassing traditional channels in favour of more direct access to firm news and insights. Yet a divide is emerging between the private capital managers using digital strategy to actively shape perception and those whose presence remains inconsistent and reactive.

In an environment where trust, differentiation, and visibility are increasingly earned online, digital sophistication has become a marker of true institutional strength. The 2026 edition of the report explores how private markets firms are sharpening their digital presence to support fundraising, position themselves for M&A, and build long-term resilience.